Expanding initiative
MasterCard has launched the Priceless Africa campaign in Nigeria, a part of the global Priceless Cities campaign; that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions. Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment.
Nigeria has been making great strides in the transition towards becoming a cashless economy, owing to the drive by the Central Bank of Nigeria. Through the Priceless Africa campaign, MasterCard aims to reward consumers who have adopted cashless transactions and are already benefiting from the security and convenience they bring. The campaign incorporates all MasterCard debit, prepaid and credit card users in Nigeria.
Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard commented: “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.”
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