Amazon challenging PayPal with ‘log in and pay’ service

New service

Amazon have announced a new service this week dubbed ‘Login and Pay with Amazon’. It will allow online shoppers to use their Amazon account information to quickly complete a transaction with any participating merchants without having to repeatedly type in credit card numbers and shipping addresses.

Whilist PayPal has already addressed this issue with its own payments service, Amazon believe it can claim a significant stake in the market with over 215 million active users already. 

“Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login,” said Tom Taylor, Vice President, Amazon Payments. 

Gogo, the in-flight internet provider, will be one of the first partners to adopt the “Pay with Amazon” button later this year. Gogo’s chief commercial officer Ash ElDifrawi says that his company’s users want more payment options, and Amazon provides a payment experience that users enjoy. Plus, customers using “Pay with Amazon” will be entitled to the same benefits that Amazon provides its own customers, such as the A-to-z Guarantee.

Here is Amazon’s video tour of the new service:


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