Bring gift card services to the digital wallet.
Blackhawk Network has announced that it will be working together with PayPal to bring gift card services to the digital wallet.
This collaboration will enhance Blackhawk Network’s range of both physical gift cards and eGifts. These will be issued by many of the top brands and its digital platform capabilities to PayPal’s millions of consumers in the U.S.
This relationship will address some of the main problems consumers face. Consumers now have an easy way to check their balance and the ability to purchase and reload cards. Blackhawk Network and PayPal are set to deploy these products and services in the beginning of 2014.
“We are pleased to be working with PayPal, an innovator in online, mobile and retail payments. By allowing millions of PayPal account holders to more easily purchase, spend and reload their gift cards, we will not only improve the consumer experience with gift cards, but we will help drive increased sales for participating retail brands,” said Talbott Roche, president, Blackhawk Network. She added, “PayPal will leverage Blackhawk’s Digital Platform API’s to support retail gift sales, and marketing, connecting consumers to retailers through one of the industry’s premier omni-channel platforms.”
“Our collaboration with Blackhawk Network will provide a seamless way for consumers to purchase and spend gift cards through a PayPal account that can be accessed on a mobile device or online,” said Patrick Gauthier, general manager, PayPal’s Emerging Retail Services. “Digitizing gift cards is one of the many ways PayPal is connecting consumers and merchants to deliver personalized commerce. This collaboration is another example of PayPal’s work with industry leaders, such as Blackhawk Network, as together we continue to bridge the online and in-store worlds of commerce, helping to drive the adoption of digital payments.”
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