SLA Mobile powers Zain’s ‘Direct Operator Billing’ service in the Middle East and Africa

Charging the transaction to their mobile phone monthly bill.

SLA Mobile, Belfast based mobile solutions provider has announced the signing of an agreement with Zain Group, a pioneer in mobile telecommunications in eight markets across the Middle East and Africa, to provide customers with Direct Operator Billing capabilities. Through this agreement Zain Group becomes one of the first operators in the region that will launch the service.

Direct Operator Billing, which is also known as Carrier Billing, will enable Zain’s customers to pay for digital goods from a third-party content or service provider by charging the transaction to their mobile phone monthly bill or using their pre-paid credit.

With mobile content and apps revenue in emerging markets such as the Middle East and Africa predicted to skyrocket, giving customers an easy solution to purchase and consume digital services on their mobile devices is a prudent step taken by Zain at this time.

Nic Stirk, CEO of SLA Mobile said: “The Direct Operator Billing solution offers customers a highly convenient mobile payment option while allowing mobile operators to rapidly monetize their customers’ digital consumption. Mobile operators have many assets that can be monetized and Direct Operator Billing is the stepping stone to greater things in terms of improving competitiveness and increasing customer loyalty and retention.”

Zain’s Direct Operator Billing service is set to be launched in Kuwait, Bahrain, Jordan and Saudi Arabia and then in Iraq, South Sudan and Sudan.

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