Orange and Visa Europe join forces to launch Orange Cash

launch Orange Cash.

Visa Europe and Orange have announced a partnership that reflects the companies’ shared ambition to increase awareness and usage of mobile contactless payment in France.

Visa Europe and Orange have come together to launch Orange Cash. The first prepaid product of its type to be launched in France, Orange Cash will enable Orange customers who have an NFC enabled smartphone to make contactless mobile payments simply and securely.

The partnership will enable consumers across France to pay for goods and services using their mobile phones.

Orange customers will be able to download the Orange Cash application, load funds onto their Orange Cash prepaid account with their debit, credit or prepaid card and start making contactless purchases right away. However all purchases over EUR 20, a user-defined passcode must be entered to authorise the transaction.

Thierry Millet, Vice President – Mobile Payments and NFC, Orange, said: “Paying with your smartphone is a new function which will take off due to its practicality in everyday life. By launching Orange Cash, we want to accelerate the adoption of mobile payment generally and, of course, among our customers via a simple solution which offers many advantages. The partnership with Visa Europe increases our customers’ confidence and ensures acceptance of Orange Cash at a large number of sales points in France and abroad.”

“Our partnership with Orange marks a significant step in the adoption of mobile payment,” said Sandra Alzetta, Executive Director – Mobile, Visa Europe. “This agreement is based both on Orange’s unique expertise in NFC and Visa’s technologies, and the trust placed in our respective brands. This partnership is in line with our innovation strategy and allows us to offer a service which makes consumers’ everyday lives easier.”

Orange Cash will be made available to Orange customers in Strasbourg and Caen in the beginning of 2014, ahead of a nationwide roll-out.


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