Enhancing mobile app
Eligible American Express cardholders can now redeem Membership Rewards points for practically any purchase, from gas and groceries to clothing and manicures, via their smartphones. This is a result AMEX’s launch of a Use Points for Charges feature available in the mobile app.
Moreover, Card members are now able to design their own rewards program and also treat themselves by redeeming purchase points from AMEX transactions. To use the feature customers must download or upgrade the iOS or Android AMEX app and then make an eligible purchase over USD1. The card used must be enrolled in the Membership Rewards program.
“We’re committed to making Membership mobile, recognizing a future where decisions on what, where, and how to buy increasingly happen through mobile devices,” said David Yoo, SVP Mobile Products and Services, American Express. “We want to be where our Card Members are so that they can get the most out of Membership every day, and we can do that by connecting our Card products to the mobile devices our Card Members rely on most.”
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