Amazon Coin arrives in the UK

Launching in UK

Amazon Coin is launching in the UK and to celebrate it is offering 400 free coins to existing and new Kindle Fire customers. The value of £4 will be deposited into their Amazon accounts today.

Amazon Coins is an easy way to purchase apps and in-app items on Kindle Fire, and for developers it’s another opportunity to drive traffic, downloads and increased monetization. With discounts of up to 10% for purchasing Coins in bulk, it’s also an opportunity for customers to save money on their app and game purchases.

“Today we are giving Kindle Fire owners £4 worth of Coins to spend on new apps and games, such as Candy Crush Saga and Angry Birds Star Wars. And with discounts of up to 10% when you buy Coins in bulk, this is a great way for customers to save money when they buy apps, games and in-app items”, says Mike George, Vice President of Apps and Games at Amazon. “We will continue to add more ways to earn and spend Coins on a wider range of content and activities.”

Amazon Coins is set-up as an additional payment option for users, the current payment methods remain and customers can choose whichever payment method they prefer.

Jorrit Van der Meulen, Vice President, Amazon Kindle, adds: “Our customers have enjoyed purchasing apps, games and in-app items since the Amazon Appstore store launched last year and we’ve received great feedback about innovative features like Free App of the Day. Now, customers in the UK can also purchase a broad range of Appstore content using Amazon Coins. We are continuously working to enhance customer benefits and Coins is a great new feature that that we know they will love.”

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