Acquires Qubecell.
Online mobile billing aggregator Qubecell has been acquired by Boku. This is Boku’s first acquisition and it will allow the company to get all major carriers in India and enhance its presence in Asia.
The specifics of the deal have not been disclosed. Boku stated that Qubecell already has deals with four of the largest mobile networks in the country, which enables it to reach around 75% of the country’s mobile phone users.
This user-base will in turn become Boku’s potential market. Qubecell’s reach in Indian market was the biggest trigger for the acquisition.
Qubecell offers mobile payment services through carrier billing. It also caters to mobile app developers and mobile publishers, providing a bouquet of services such as event billing and daily, weekly or monthly subscriptions at various price points. Also, there is an analytics platform that offers real-time customer information to merchants, based on a variety of different things such as device, browser, network, location, historical behaviour and more.
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