PAl helps River City Bank expand with branded ATMs

Helps River City Bank expand.

Payment Alliance International (PAI) and hometown River City Bank have announced they have entered into an agreement to brand ATMs located in select Rite Aid stores in the greater Louisville, Ky. area.

PAI will own and operate the ATMs which will be outfitted with River City Bank branding. River City Bank customers will have surcharge free ATM access to cash at select Louisville Rite Aid store locations beginning late December 2013, early January 2014.

“It’s always a good thing when you can do business right here at home with another local company,” says Gregory W. Mercer, senior vice president for PAI. “We are happy to have the opportunity to help River City Bank expand its local banking footprint at select Louisville area Rite Aid stores.”

David Hobbs, president of River City Bank, states, “Being a hometown bank means providing convenient services where our customers live and shop. Our partnership with PAI extends our reach while exemplifying our commitment to this fundamental principal.” Hobbs adds, “We are pleased to bring surcharge-free ATM access to our loyal customers at select Rite Aid stores in the greater Louisville area.”

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