Launching in Brazil
MasterCard is introducing MasterPass to the Brazilian market. Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplifies the process of completing a transaction from any connected device, particularly those with smaller screens.
“Consumers are embracing a digital lifestyle and, to meet this shift, shopping and payment experiences need to evolve. With MasterPass, all connected devices can become shopping devices, and allow consumers to make purchases from any location”, says Marcelo Tangioni, vice president of Products at MasterCard Brazil and Southern Cone.
With a single click of the MasterPass button on a retailer site, the consumer can access their wallet of choice and authenticate with a password to checkout. In addition to MasterCard cards, consumers can use other branded credit, debit, prepaid and private label cards.
For retailers, MasterPass provides a faster, easier way to check out their customers, and increase sales without significantly changing the way they currently process payments.
“MasterPass also permits each establishment to customize and decide on the most important purchase experience for its consumer and for its business. All this with the guarantee and strength that only a global processing network can offer,” adds Tangioni.
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more
