Virtual Piggy rebrands youth payments.
Virtual Piggy, Inc., has announced the company has changed the name of their youth payments service to ‘Oink’.
Oink enables teenagers to manage their allowances online, track budgets and shop safety with parental supervision. Which provides them with experience in enhancing heir financial management skills. Oink is available online or via mobile, and is 100% free to use.
“Oink is a more appealing brand for teens, and a logical extension of the Virtual Piggy concept while retaining the brand heritage of the Piggy,” said Dr. Jo Webber, CEO and Founder of Oink and Virtual Piggy. “Our Oink rebrand signals our teen focus on their mobile lifestyle with in-store payment options coming in 2014. Moreover, it’s critical to reach teenagers when you’re trying to impact financial literacy.”
“I’m very proud to be part of a company that has created an innovative solution to address the significant national problem of financial literacy for youth,” said John Paul DeJoria of John Paul Mitchell Systems. “Oink gives teen’s greater ownership and control of their finances and guides online shopping, making sure that they can only make age-appropriate purchases. We are proud to be one of the first companies in this space of youth financial management. This will change how parents teach their children financial management. All families need this and it’s free to use.”
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