Strategic acquisition
Square has announced the acquisition of Evenly on its website this week. The p2p platform was founded in 2012 and is built to enable friends to send and recieve payments for splitting bills and other expenses. The concept is similar to New York based competitor Venmo which was acquired by Braintree last year.
Product engineering lead Gokul Rajaram at Square commented: “At Square, we are committed to creating a better experience for our merchants by helping them focus on their customers, rather than on the payment itself. From paying with your name with Square Wallet, to designing Square Stand for conversational ordering, we constantly optimize for customer experience.
So we’re pleased to announce that the Evenly team is joining Square. Evenly’s app made it easy for anyone to send or collect payments from friends, anywhere, anytime. But more importantly, the team showcased the importance of prioritizing experience over the technical aspects of the product itself.”
Whitepapers
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