Boxing Day was ‘biggest online shopping day ever,’ says report

Biggest online shopping day ever.

Internet users in Britain made over 129 million visits to retail websites on Boxing Day 2013, which is a 15% year-on-year increase, making 26 December the biggest online shopping day ever, according to information and analyst firm Experian.

James Murray, Digital Insight Manager for Experian stated a number of factors contributed to this, as a total of UK internet users spend 17 million hours browsing and shopping online on Boxing Day. Also 44.3 million hours were spent shopping online across the festive period. (Christmas Eve, Christmas Day and Boxing Day)

“Boxing Day has always been a key shopping day for consumers to spend money and vouchers received on Christmas Day and to organise for returns or exchanges of unwanted gifts,” James said. “More importantly, Boxing Day is perhaps the biggest sales day of the year – with keen shoppers looking for the best bargains available. What we’ve seen this year is that shoppers were planning their Boxing Day bargain hunting on Christmas Day as 1 in every 88 searches made in the UK on Christmas Day included the word ‘sale’ or ‘sales’.”

The report findings found:

• There were 90 million online retail visits on Christmas Eve 2013 (Up 6 per cent year-on-year) and 114 million online retail visits on Christmas Day. (Up 6 per cent year-on-year)

• Boxing Day 2013 was the biggest day ever online shopping day for the sixth year in a row.

• Boxing Day 2013 was 8% bigger than Middle Cyber Monday which held the previous record for online shopping visits.

The Christmas shopping period is said to be worth GBP890m to online retailers with Boxing Day sales surpassing £540m, according to the IMRG Quarterly Benchmarking Index.

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