Major Nordic Banks support launch of MasterPass in Sweden

Expanding wallet service in Norway

Nordea, SEB and Swedbank – three of the leading banks in the Nordics, are now confirmed to launch digital wallets enabled by MasterPass, the digital platform from MasterCard. Built on MasterPass technology and functionality, the banks will offer their own digital wallets to their customers, giving them a global solution for easy shopping online on any connected device.

“We are very proud to announce that Nordea, SEB and Swedbank will introduce their own digital wallets using the global MasterPass platform. In partnership with those banks, a safe, simple and smart digital wallet, that can store all card brands, and which is accepted globally, will soon be available for millions of Swedish consumers across all connected devices, while delivering the security and benefits consumers already enjoy today from a genuine MasterCard transaction,” says Mats Taraldsson, head of Business Development MasterCard Nordic and Baltic Region.

Besides Nordea, SEB and Swedbank confirmed as issuers of the MasterPass digital wallet, the first Swedish payment service provider Paynova, one of Sweden’s leading payment service providers on the internet, is also confirmed for deployment of the “Buy with MasterPass” button. This means all e-merchants using Paynova’s services can easily offer the MasterPass checkout button on their websites. This simplification of the purchasing process, which also includes all the guarantees of a card payment, should enable e-merchants to increase significantly their check-out conversion rate and boost the development of e-commerce and m-commerce.

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