Thinaire launches BLE & NFC cross-platform solution

Cross-platform solution

Thinaire has launched an omni-channel mobile engagement marketing and sales solution allowing brands to engage consumers via mobile. The company’s enterprise-grade Bluetooth Low Energy (BLE) solution, Thinaire Spaces, makes the company the first to integrate management of BLE and NFC radio frequency (RF) technologies for consumer-facing brand marketing and commerce on mobile.

As a result marketers and retailers can generate new sales by enabling consumers to experience products and branded media in new, engaging and personalised ways on their smartphones, tablets and other RF-enabled devices. Major retailers including adidas, Google Wallet, Unilever, Kraft, NBC Universal, P&G, SONY and Bon Ton are already experiencing the benefit with more than one half million SKUs managed and programs available for activation in over 50,000 retail locations.

“Marketers and retailers have a singular focus on driving their brands and businesses with our engagement solutions,” said Thinaire CMO Patrick Meyer. “Our cross-platform product introduction is based on marketers’ demand for both BLE and NFC to meet their emerging needs across retail, media, product and beyond.”


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