Launches new redesigned mobile app.
Citi has launched its redesigned Citi Mobile app for iPhone and Android devices to provide U.S. banking and credit card customers with new and enhanced mobile account management capabilities.
New features such as a cleaner, sleeker design, intuitive navigation and alerts on-the-go have been added to make it faster and simpler for customers to check balances, transfer money and make deposits and payments. Over time, the new application will go live to Citi customers around the world.
The U.S. launch includes a limited beta test of Citi Mobile Snapshot, a new opt-in feature that enables customers to check deposit and credit card balances and recent transactions without having to log into their accounts. The feature is expected to be rolled out to all U.S. customers later this year.
“At Citi we want our customers to have remarkable experiences in every way they interact with us and manage their accounts,” said Melissa Stevens, Managing Director, Citi Internet & Mobile. “Citi Mobile is a vital and growing channel for our customers, so we have reimagined what mobile banking looks like and produced a new app that is designed specifically for how people bank on their phones. We have added new features and intuitive navigation to make Citi Mobile – the first of its kind when it launched seven years ago – an industry leader again and an even easier way for people to manage their accounts on-the-go.”
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