NICE bus to become one of the first US bus transit systems to offer mobile ticketing

The Nassau Inter-County Express (NICE) has announced that it has signed a pilot agreement with Masabi, a provider of mobile ticketing and electronic payments for transit, to bring smartphone ticketing to NICE bus riders.

NICE will become among the first US bus transit system to offer smartphone ticketing to its customers featuring smartphone payment apps. NICE’s paratransit system, known as Able-Ride, will enable customers to use the same smartphone app to pay for their fares.

“This project is one of several recent technology initiatives at NICE bus which will help transform the experience of riding transit in Nassau County. We believe our customers will embrace mobile ticketing as they have in other systems around the country” said Michael Setzer, NICE Chief Executive Officer. “Our recent on-board survey revealed that nearly 70 percent of NICE riders own smartphones, suggesting that the mobile platform is a great way to connect with our customers and provide them additional convenience.”

“We are delighted to be working with NICE to put a personalized ticket machine into the pocket of each of their customers, making searching for change to board the bus a thing of the past,” said Josh Robin, Vice President – North America at Masabi. “We are excited to welcome NICE to our growing family of US deployments and look forward to working with them on deploying smartphone ticketing and future payment technologies.”

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