Square and Whole Foods Market partner for an easier checkout experience

Square and Whole Foods Market have announced a partnership to make shopping faster and more convenient with a new on-the-go purchasing options.

The two companies will offer new payment and checkout features that allow customers to make purchases at food venues within select Whole Foods Market stores. This is Square’s first partnership with a national grocer.

“Together with Square, we’ll deliver options to expedite checkouts, and we look forward to developing new concepts to further simplify and improve grocery shopping,” said Walter Robb, co-CEO of Whole Foods Market. “Square’s forward-thinking vision and technology makes them an ideal partner to create a convenient, responsive experience for our customers.”

At select stores, Whole Foods Market will offer customers the option to pay use their mobile device via the Square Wallet, which will enable users to avoid the traditional front-end checkout lines. Square Wallet will also enables customers to browse store items and prices, discover discounts and track purchases.

“Whole Foods Market and Square share a focus on supporting local sellers and creating amazing shopping experiences,” said Jack Dorsey, co-founder and CEO of Square. “With Square, Whole Foods Market will enable commerce in more parts of their stores with easy, accessible tools that showcase the best of what’s achievable in the service of retailers and customers.”

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