Proxama has signed a three year exclusive license and distribution agreement VALID, a provider of payment solutions, identification and telecommunication systems for the Latin and South American markets.
Under the terms of the agreement, VALID will integrate Proxama’s TapPoint suite of mobile wallet, mobile marketing and loyalty applications into VALID’s offer to key customers in the region. These include leading banks and mobile network operators throughout the fast growing Latin and South American markets.
Brazil alone currently boasts 47million smartphone users making it the fourth largest country for sales behind China, India and the US, according to research firm, Mediacells. This, combined with the fact the whole region leapfrogged ecommerce as a technology, makes it a fertile market for using smartphones for the entire commerce cycle.
Neil Garner, CEO of Proxama, said: “We are delighted to have entered into this partnership with VALID. The fast growing Latin and South America regions are a really exciting opportunity for us to further expand our global ambitions. VALID are the perfect partner; a highly respected business across the region with real ambition to be a market leader in mobile.”
“The agreement is a strong affirmation of Proxama’s strategy and capabilities in the mobile marketing and mobile wallet market and marks another key expansion of our business globally.”
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