First UK Bus has announced the launch of Corethree’s award winning m-ticketing service.
The ‘First Bus mobile tickets’ app will offer First customers a self-service facility to purchase bus tickets. Once purchased, m-tickets are downloaded to their smartphone devices ready for inspection when boarding. The m-ticketing solution is available on both iOS and Android smartphones with Corethree’s Core Engine technology platform hosting the service.
The First m-ticketing solution will be rolled out during 2014 across its UK bus operations with First Aberdeen and First Worcester already offering customers the innovative new payment option.
Corethree’s CEO, Ashley Murdoch said: “Service capabilities of Corethree’s mobile ticketing solutions have enhanced significantly already in 2014 and we are delighted to be working in partnership with First. Passengers will now have greater payment options when accessing the bus using our ubiquitous m-commerce platform.”
Giles Fearnley, Managing Director at First UK Bus, said: “I am confident that our investment in m-ticketing will be enthusiastically welcomed by our customers and strongly supports our strategy to attract new ones. We are delighted to be working with Corethree and are looking forward to bringing M Ticketing to life across our UK operations this year.”
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