DataCash and Sports Fusion collaborate to enhance revenue streams

DataCash has entered into a new strategic partnership with Sports Fusion, a major player in the development of systems and applications for the sports and leisure sector, currently working with some of the biggest brands in the industry like Liverpool FC, Tottenham Hotspur FC and Chelsea FC.

Even though most sports clubs and organisations focus their efforts on the games themselves, there is always a potential to drive additional revenues from activities like stadium tours, hospitality, restaurant bookings, parking management, non-match day event ticketing and soccer schools. In order to truly take advantage of those opportunities, companies need to ensure that their technology and IT systems are reliable, efficient and offer the best customer journey, including a simple and safe payment experience.

DataCash’s platform is now fully integrated into Sport Fusion’s management systems enabling sports businesses, events and venues of all sizes to benefit from a range of the latest creative applications. This is combined with fast and secure payment processing, regardless of where the transaction takes place: online, in-store or at an event.

Wendy Dobson, Sales Director at DataCash explained: ‘Managing multiple systems and networks can prove a challenge to any business, but providing an optimal ‘end-to-end’ customer experience across all channels should remain a priority. Our alliance with Sports Fusion was designed to make it easy and pain-free for merchants and sports organisations worldwide’.

Chris Thomas, Director at Sports Fusion commented: ‘DataCash’s innovative payments technology and our unique blend of technical knowledge, creativity and sports business expertise means that our clients can now improve their efficiency even further and drive more revenue. We look forward to what we can achieve together in the future’. 

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