Imperial College London launch Yoyo m-payment and loyalty app

Imperial College London has announced that students can now pay for goods on campus using the Yoyo app on their mobile devices.

By downloading Yoyo, a London-based mobile payment and loyalty app, over 20,000 students and staff can purchase food and drink at 32 retail outlets across the university’s South Kensington campus.

As a result of Imperial College London’s integration, Yoyo’s user base has grown by over 4,000. Since 2014, Yoyo is now out-performing contactless cards at the universities till systems; handling around 30,000 transactions each month, with an average spend of GBP3.08.

Jemma Morris, Head of Catering Operations at Imperial College London said: ”The cafes and restaurants on campus can get really busy during lunchtime and we are always looking for ways to speed up transactions and improve the service we offer to staff and students. We were particularly impressed with the speed and simplicity of Yoyo, and are pleased that there has been such a positive reaction to the app by both staff and students.”

Yoyo Co-Founder Michael Rolph, commented: “There is a perception that there are millions of companies out there who do what Yoyo does, but the fact is that Yoyo is the only app combining payment and loyalty to make mobile relevant for in-store retail. With Yoyo, retailers sell more, waste less and provide a great customer experience. We’re really pleased to be providing Imperial’s staff, students and visitors with a simple way to buy goods, earn rewards and share them using their mobile phones.”

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