CardMobili opens UK Office and appoints International Sales Director

CardMobili has announced the appointment of Rube Huljev to the newly created post of International Sales Director, with immediate effect. He will be based at CardMobili’s newly opened UK office.

CEO Helena Leite said: “Rube’s appointment reflects our growing success in providing leading edge digital wallet solutions for international brands.  His experience will assist us in unlocking new opportunities, building on the strong foundation we have already established in Europe and the Middle East.  Our new UK division will enable us to focus on the wider market, with the additional resources and expertise in place to service the growing demand for digital wallet and mobile loyalty solutions.”

CardMobili enables a complete digital wallet ecosystem, with tiered administration and management facilities that deliver benefits to all players It allows mobile network operators and financial service companies to bring digital wallets to market rapidly, among CardMobili’s most recent projects is the enablement of Portugal Telecom’s new digital wallet strategy, including the launch of Meo CardMobili – Portugal Telecom’s free smartphone application that links loyalty cards and discounts.

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