Heartland Secure launched to offer card data security

Heartland Payment Systems has introduced Heartland Secure, a credit/debit card data security solution that combines three technologies to provide merchants with the highest level of protection.

Heartland Secure is designed to provide merchants with protection against POS intrusions, crimeware, miscellaneous errors, insider misuse and other common sources of card-present data fraud.

The solution combines these three technologies:

  • EMV electronic chip card technology to prove that a consumer’s card is genuine.
  • Heartland’s E3 end-to-end encryption technology, which immediately encrypts card data as it is entered so that no one else can read it.
  • Tokenization technology, which replaces card data with ‘tokens’ that can be used for returns and repeat purchases, but are unusable by outsiders because they have no value.

“Security breaches against large retailers like Target and Neiman-Marcus get most of the publicity, but there were more than 679 data security incidents reported in the retail and accommodation merchant sectors in 2013, and 285 of them involved confirmed data losses,” said Robert O. Carr, chairman and CEO of Heartland Payment Systems. “Unfortunately, the real breach numbers may be much higher, and the FBI believes we can expect more credit card breaches in the US. We designed Heartland Secure as a security solution for customers using POS and other card-present processing methods.”

“Most small businesses simply aren’t aware of the extent of data security breaches, or the potential liabilities,” said Michael English, executive director, Product Development, for Heartland Payment Systems. “Damage to brand reputation can be devastating, and the fines can be astronomical if a company is out of compliance with Payment Card Industry (PCI) Data Security Standards (DSS). One large retailer was assessed more than USD10 million in fines for a 2010 network intrusion, and more than one small company has gone out of business facing hundreds of thousands of dollars in fines.”

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