Ingenico has announced its rebranding and the launch of its new visual identity. In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate brand name “Ingenico Group”.
This new positioning is encapsulated in the Group’s new tagline : “global leader in seamless payment”, which demonstrates Ingenico Group’s brand promise to provide smart, trusted and secure solutions whatever the channel, empowering in-store, on-line and mobile commerce.
In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market.
Philippe Lazare, CEO of Ingenico, stated: “The Group’s rapid growth/evolution over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services. “
Whitepapers
Related reading
5 ways blockchain can change the cross-border payments landscape
Cross-border payments is a changing sector of the industry, driven by customers demanding little to no friction and encountering multiple steps, intermediaries ... read more
The SME technology revolution | video
The UK is home to 5.4m micro SMEs that have fewer than nine employees, according to the House of Commons library. They ... read more
JP Morgan blockchain network showcases banks’ DLT progress
JP Morgan’s expansion of its blockchain-based interbank payments project signals that major banks are stealing a march on disruptors and startups by ... read more
Security a priority for EU’s INATBA blockchain taskforce
The European Commission’s new blockchain initiative, the International Association for Trusted Blockchain Applications (INATBA), should focus on quashing extant security concerns around ... read more
