Fortumo and Telenor Pakistan have announced they are launching direct carrier billing in Pakistan.
Over 35 million subscribers of Telenor Pakistan are now able to make online payments by charging purchases to their phone bill. Fortumo will also start powering in-app purchasing for Telenor App Store.
“Right now merchants are missing out on a great deal of revenue from emerging markets because very few users have credit cards which are needed to make payments in Google Play. Meanwhile, carrier billing can be used by anyone with a mobile phone. Together with Telenor, which is one of the most innovative mobile operators in the region, we are providing end-users with a means to pay for high-quality content while adding previously unavailable revenue to developers.” said Gerri Kodres, SVP of Business Development & Carrier Relations at Fortumo.
“An enormous part of Telenor Pakistan’s subscriber base comprises of a young population which represents a strong potential to reach apps, games and web services developers’ user base. Through the partnership with Fortumo, developers can start accepting purchases from these users through direct carrier billing – the most widely available payment method in emerging markets,“ said Muhammd Farooq Shaikh, Director Digital Services, Telenor Pakistan. “The facility will play a big role in promoting online commerce through convenience and accessibility.”
Whitepapers
Related reading
Travel industry must keep up with consumers’ payments demands
Payments providers must keep up with the fast-paced change of consumer demands in the travel sector, according to Kevin White, Mastercard’s director ... read more
Nissan joins in-car payments race
Payments services providers and fintechs have unleashed a flurry of collaborative innovations over the course of the past decade in order to ... read more
Ripple courting banks, paytech and big fintech to beat Swift to emerging markets
Midway into 2019, Ripple is broadening its clientbase in order to boost growth and capture emerging market volumes, according to Marcus Treacher, ... read more
5 ways blockchain can change the cross-border payments landscape
Cross-border payments is a changing sector of the industry, driven by customers demanding little to no friction and encountering multiple steps, intermediaries ... read more
