Visa confirms eight new markets for digital wallet by Visa

Visa Europe has announced that its digital wallet service, by Visa will expand in five different countries by the end of the year.

The countries will be Germany, Ireland, Norway, Sweden and Italy, also Pilots will launched in Greece, Czech Republic and Slovakia, taking the total number of markets offering the service to 12.

Visa Europe also announced a further EUR200m investment to support the development of its European digital payment services. This will include a dedicated retailer adoption programme to increase the number of retailers who already accept the by Visa service.

Wendy Martin, Executive Director, by Visa, said: “Acceptance and scale are the two big challenges in the expansion and adoption of digital wallets. Our additional investment in retailer adoption across Europe is a reflection of the importance we place on the retailer community. We believe in a European wallet for our European customers. That’s why we’ve taken the decision to retain the by Visa brand, along with its bank-centric approach.”

Steve Perry, Chief Digital Officer at Visa Europe, added: “Today’s announcement reflects our belief that digital wallets have a pivotal role to play in the future of payments. We are making a long-term commitment to by Visa as a critical part of our digital payments strategy. I’m particularly delighted to be chairing the new European Interoperability Working Group.  This continues Visa’s long tradition of leading and facilitating common practices to deliver simple and secure payment methods for the benefit of consumers and retailers.”

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