Yoyo goes live at London stores

Cafe chain, Fernandez & Wells and Levantine Kitchen Hummus Bros are among the first retailers in London to roll out mobile payment and loyalty app, Yoyo.

The app is already live across Imperial College London’s South Kensington campus, and is in the process of being integrated at the universities of Greenwich and Westminster. It will also be available at a total of 62 retail outlets across the capital soon.

The founders of Fernandez & Wells, Rick Wells and Jorge Fernandez, first realised the potential of the mobile payment and loyalty solution when students from Imperial College London started asking to use the app in their Exhibition Road cafe.

“More and more of our Exhibition Road customers were asking if they could pay for food and coffees using their mobile phones,” said Rick Wells, Co-Founder of Fernandez & Wells. “And of course it didn’t take us long to realise that we needed to speak to Yoyo. It’s not just the speed and ease of payment that makes the platform perfect for Fernandez & Wells; it’s the ability to connect with each and every customer who uses Yoyo. Instead of offering a fairly random promotion to customers or stamping a loyalty card, I like the idea of being able to reward loyalty in a novel way.”

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