Skrill targets mobile payments in emerging markets with new payment platform

British mobile payments provider Skrill has announced a new platform that will allow operators and their customers to engage more effectively with emerging markets.

The new platform offers specialised data packages that should help drive customer loyalty and increase average revenue per user. Brands signing up to the new platform will gain access to Skrill’s huge consumer base across Central and South America, Africa and Asia, as the company looks to target a major “unbanked” consumer base.

South African-based telecommunications company MTN is the first provider to adopt Skrill’s mobile payment platform.

Nilesh Pandya, SVP of Emerging Markets at Skrill, commented, “Today, there are hundreds of millions of consumers who want to be a part of the digital revolution, but simply do not have the means to pay.”

MTN’s partnership with Skrill enables its 18.4 million mobile wallet customers to enjoy the benefits of digitisation that we in developed markets take for granted, says Pandya. It also provides an impetus for MTN’s remaining 200 million mobile subscribers to embrace mobile payments.

“Skrill is revolutionising digital markets by driving universal engagement in the digital world. This ground-breaking launch brings together leading mobile operators and online businesses, enabling global brands to connect with consumers in emerging markets, and leverage the true power of digital transactions,” she added.

Source: CBRonline.


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