Tesco pilots 30 second “pick, pay and leave” challenge

Beleaguered supermarket chain Tesco is trialling a new mobile payment scheme to help it tackle the lunchtime rush.

Until the end of the week, customers at Tesco’s Dean Street Metro branch in the heart of London’s Soho will be able to use PowaTag to pay for their goods by scanning a QR code. The supermarket is inviting customers to “Take the 30 second challenge! Pick, pay and leave in 30 seconds”.

This week’s event is a pilot for Tesco to see how well PowaTag performs before they decide how to move forwards,” commented a PowaTag representative. “They picked the Dean Street store specifically because it has a very high customer throughput.”

The PowaTag app is available on iOS and Android devices and the company says that the sign-up and download process takes less than two minutes. The first 500 customers to use the app in-store were offered a free lunchtime meal deal by Tesco.

We are always testing new ideas to see how we can make the shopping experience better for our customers,” said a Tesco spokesperson. “We are currently conducting a week-long experiment in one store in order to see how we might speed up purchasing and reduce queuing time for customers, and will see how we could apply some [of] these learnings into future store, checkout and technology designs.”



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