Indian mobile wallet company MobiKwik has partnered with Jabong to provide mobile payment services to the e-commerce site’s customers.
Jabong will offer its customers discounts when they pay using Mobikwik, encouraging more people to shop on the go.
“With more than 50 per cent of our business coming through mobile, it was vital to work on a solution that makes the whole process and thereby experience, seamless,” said Praveen Sinha, Jabong’s co-Founder and managing director in a statement.
“The main vision behind our tie-up with Jabong is to enhance the online shopping experience for users in the fashion segment,” added Upasana Taku, co-Founder of MobiKwik Wallet. “Jabong is a leading player in the online fashion world and we intend to introduce users of Jabong.com to the world of safe and easy payments.”
MobiKwik has already integrated with over 20,000 e-commerce players. Mobile wallets are growing in popularity in India, enabling the company to tap into India’s rapidly growing segment of smartphone users who park money in mobile wallets and use it for making purchases on-the-go.
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