PayPal has enabled a one-click payment option in a move to simplify and accelerate their payment service and deal with the large number of incomplete transactions.
The payment service, called One Touch for Web, is an extension of PayPal’s mobile One Touch, which was created after eBay’s $800m acquisition of Braintree, a payment processing platform, in 2013.
Using Braintree’s technology PayPal One Touch for Web allows customers to pay without having to enter their PayPal log-in details and passwords.
One Touch is introduced as a way of tackling the large number of people who start a transaction but do not go through with the process. Online customers enter their details only once, and from then they will be able to purchase goods from other merchants without having to supply their information.
The system will be integrated automatically and the roll out will begin in US and the rest of the world over the next few months.
‘‘Consumers that choose to pay via One Touch will soon be able to securely checkout across millions of PayPal enabled websites in a single touch, without having to re-enter their login information. And since we’ve extended the product beyond native mobile, One Touch will soon be available to PayPal’s 165M customer accounts regardless of whether they have the PayPal mobile app,’’ said Bill Ready, PayPal’s senior vice president of Merchant & Next Generation Commerce.
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