Ethoca hires industry veterans to assist in global expansion

Technology solution firm Ethoca has announced the hiring of two industry experts to help strengthen its fraud recovery systems and improve its card issuer and merchant network.

The card payment organisation has confirmed that Keith Harris and Brett Small will be working for Ethoca in order to increase its international presence.

Keith Harris has become the director of issuer relations, Europe, Middle East and Africa (EMEA), where he will be helping card issuers in the region maximise the chargeback and fraud recovery benefits they realise through Ethoca’s global network.

This is a large task for Harris, as Ethoca state that over 29 banks and 500 credit unions on Ethoca’s global network send confirmed fraud and customer dispute data back to them, signalling that its fraud recovery systems need to be improved.

Brett Small will serve as Regional Director, APAC, and is responsible for expanding Ethoca’s card issuer and merchant network in the Asia-Pacific region.

‘‘The EMEA and Asia-Pacific regions are key growth markets for Ethoca in an increasingly borderless ecommerce landscape. Our existing card issuer and merchant customers in the U.S., Canada and the UK are frequently urging us to expand the global reach of the Ethoca Network to help stop fraud and chargebacks that result from cross-border fraudulent transactions,’’ said Andre Edelbrock, Co-Founder and CEO, Ethoca.

‘‘Bringing proven leaders like Keith and Brett into our company will accelerate our presence in these regions and help all of our customers make ecommerce simply about commerce,” continued Edelbrock.

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