MasterPass makes its way to Belgium

MasterCard and financial solutions company Buy Way have partnered on the integration and deployment of MasterPass in Belgium.

MasterPass simplifies online purchases made from connected devices including PCs, touchpads and smartphones. Developed by MasterCard, the digital wallet eliminates the need for consumers to enter detailed shipping and card information to complete their online shopping.

‘‘The Future of Shopping is happening now with the world going digital. We’re in the midst of a transformation as people are moving from an offline to a connected world at any time,’’ commented Valerie Nowak, country manager MasterCard Belux. ‘‘This new digital platform puts an end to the constant fidgeting with your wallet and integrates all cards and bonuses in one place.’’

MasterPass have made its service even easier for Belgians to use, regardless of whether they are MasterCard customers. The wallet is open, which means that in addition to MasterCard cards, consumers can use and store other branded credit, debit and prepaid cards.

‘‘We are convinced the digital wallet will increase the comfort of our customers and help them in any purchase or payment online. It’s the very first time consumers are provided with their entire portfolio digitalized which enables them to consolidate all their payment information and cards in one place,’’ stated a Buy Way spokesperson.

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