Boku, the carrier billing and cross-platform mobile payments company, has acquired mobileview Italia, a provider of mobile payment solutions in Italy.
Merger extends Boku carrier billing in Italy through direct connections with every major Italian carrier, covering more than 87 million mobile subscriptions.
“Mobileview’s strong, established relationships with every major Italian carrier made them an extremely attractive strategic partner in what we consider a tremendously valuable market,” said Jon Prideaux, Boku CEO.
Italy is a particularly strong market for carrier billing, as mobile penetration is extremely high and Italian mobile users are also heavy consumers of digital goods and services ranging from music streaming, to gaming and in-game purchases.
“We see this as a growth initiative for carrier billing in Italy not only for Boku but for our merchant network. Opening a new market to massive global brands like Facebook, Spotify, and Sony, alongside hundreds of other merchant partners is good for consumers and carriers alike,” continued Prideaux.
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