Uber has agreed to enter a strategic partnership with Bharti Airtel, one of India’s largest telecommunication companies. Customers will now be able to pay for their taxis without the need for cash, as well as receiving free Wi-Fi.
The partnership also means that Airtel has become Uber’s official telecoms partner across the country, allowing Uber driver to gain unique deals on mobile plans and devices.
‘‘We are thrilled to join forces with Airtel to deliver solutions that elevate the Uber experience for riders and drivers throughout India. This unique partnership is built on our shared visions and strengths of broad, reliable networks and connecting people to their world, anytime, anywhere,’’ said Amit Jain, President, Uber India.
Uber will also offer exclusive promotions, discounts and experiences to Airtel customers – as a limited time promotional offer, new Uber riders who top up their Airtel Money wallet can earn up to Rs. 500 for free.
Srini Gopalan, director of consumer business at Bharti Airtel has also commented on the deal.
‘‘Our partnership with Uber is directly in line with our commitment to offer innovative and relevant services for our customers. Now, Uber riders can enjoy the convenience of paying through their Airtel Money wallets, while also experiencing the power of blazing internet speeds with Airtel 4G on the move.’’
Uber is really starting to expand within India. With the taxi application resuming its card payment service in July after being previously being banned by the Reserve Bank of India (RBI), Uber expanded its cash payment trial service to four Indian cites: Ahmedabad, Chandigarh, Jaipur and Kochi.
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