Rocket Internet plans to launch 4 startups a year in APAC region

Rocket’s Asia Pacific Internet Group (APACIG) aims to launch one new company per quarter. The first launch as part of this strategy will be online beauty marketplace Vaniday, starting in Australia.


The Asia Pacific Internet Group is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 14 e-commerce and online marketplace companies, operating across 15 countries.

Asia strategy

The rollout of four companies per year is part of Rocket Internet’s strategy of focusing intensely on the Asia region by building one of the largest internet platforms in the APAC region.

Rocket’s 14 companies already operate in 15 countries in the region.

Among those are retail portal Lamudi, vehicle marketplace Carmudi, cleaning platform Helpling and Amazon-alike Daraz.

“We are operating in highly diverse markets – from very developed ones such as Singapore and Australia to rising stars such as Myanmar and Pakistan. Our portfolio of companies fits the macroeconomic trends of different regions and the demand for new online businesses,” says Hanno Stegmann, CEO of APACIG.




On Vaniday customers find a curated selection of offers and can book treatments such as massages, hair appointments and manicures.

“Vaniday is the perfect business model for a market like Australia. We will soon expand its operations to more countries in South East Asia. For frontier markets we have totally different companies in the pipeline and are excited to reveal one each quarter,” states Stegmann.

Related reading

Leave a comment