Winning the omnichannel game with Apple Pay

By John Snoek, CPO Payvision

Speed and convenience are the main ingredients consumers look for in a shopping experience today. Where retailers are short on either of these, they are likely to see business go elsewhere.

Consumers will always go for the quickest payment method at the checkout. It’s no surprise then that Apple Pay is trending for exactly these reasons. Consumers can get their hands on the goods or services they want in the blink of an eye or with a simple touch. All they have to do is complete the payment via their Apple device.

As a licensed global acquirer and fan of safe and easy payments, Payvision is among the early adopters of Apple Pay in the Netherlands. The fintech offers the mobile wallet to merchants in 25 countries around the globe, now including the Dutch market. Everyone’s excited about it as ING’s recently brought Apple Pay to the Netherlands. Dutch businesses processing payments with Payvision can easily enable their Dutch customers to pay online, in-app and in-store via their Apple Wallet, based on ING debit cards.

Apple Pay comes at no additional cost apart from the usual card processing fees, enabling merchants to offer their customers a quick, easy and safe way to pay. Payvision’s approach is all about open platforms and industry collaboration. Using its award-winning payment platform, merchants and payment facilitators can accept Apple Pay for both credit and debit cards – globally – at no extra cost.

Consumers also expect convenience. They want to be able to easily switch between channels. It’s not just online, in-store and in-app shopping for modern consumers. It’s all of these channels combined. A merchant’s customers might be browsing in a brick and mortar store, yet they might be placing orders online, motivated by a promotion. So retailers need to make sure customers can easily swap platforms while enjoying the same flawless experience.

That’s not an easy thing to do, obviously, and it requires a top-notch omnichannel solution. Payvision has added its e-commerce capabilities to ING’s point of sale solutions to craft a proposition combining fintech and banking expertise that gets merchants to the top of the omnichannel game.

Speed and convenience are glued to a true omnichannel experience. Having these two ingredients will help merchants win more and more customers while also keeping them coming back for repeat purchases. Get in touch and find out more here.


Related reading