BHS sees major sales uplift alongside Ingenico Group

Ingenico Group, the global leader in seamless payment, has today announced its partnership with British Home Store, popularly known as BHS, former mainstay of British high streets and shopping centres for over eighty years, since reborn and transformed online.

Ingenico provides a seamless payment experience for BHS customers, complete with multiple currencies and payment method options including credit card, debit and PayPal. BHS also has the option to add European payment methods and is supported by Ingenico’s powerful fraud screening services, which reduce fraud, maximise approvals, minimise chargebacks and reduce operational cost, while ensuring a smooth online shopping experience for customers.

Relaunched in October 2016, the new and improved “British Home Store” has seen tremendous online success including a 35% sales spike in its second quarter. BHS specialises in lighting, homeware and fashion with its womenswear sales division skyrocketing by 350% during the quarter.

Kevan Mallinder, Managing Director, BHS, claims that, “The solution to our problems was to have a start-up mentality. We had to find the software company that would be the best fit, and find a winning payments provider to ensure the checkout platform was seamless, ensuring our customers feel safe and secure when purchasing their goods.”

BHS trusted the Ingenico team to ensure that tokenisation would be executed by building the functionality into the Hybris Platform by the launch date, and the implementation process was seamless.

Mallinder continues: “Considering the timescale challenges we faced, we needed third parties to be as assertive as we were in delivering on objectives. While our chosen partners were very technically capable, we were mindful of allowing them the space to do what they needed to get our payments up and running quickly and securely.”

Ian Benn, Managing Director, Northern Europe at Ingenico, adds, “With a smooth user experience at the point of payment, BHS has seen tremendous success driving conversion, increasing customer satisfaction and recapturing UK market share. Its rebirth online is a fantastic story and we’re looking forward to helping the company grow further, now that it has redefined its position as a leading brand.”

BHS’s ecosystem of partners combines to create a functional, reliable and scalable website that has seen enormous success. The brand relaunched on schedule, just in time for Christmas 2016 and sales have soared in 2017, with first-time shoppers representing two-thirds of customers during the 35% Q2 sales boom.