Fintech start-up APEXX launches new platform to disrupt global payments

Payment experts create new platform that helps merchants quickly reduce cost of accepting payments 

APEXX, a new fintech start-up aiming to introduce more transparency and competition into the global payments market, launches today.

Using the new APEXX platform, merchants can access a single marketplace of all acquirers and payment providers and quickly integrate with their technology. Merchants can see how costs compare and get expert advice on the payment providers that will suit them, to reduce the cost of accepting payments, increase sales, and maximise payments performance.

The APEXX platform will save merchants upwards of 15% on the cost of processing credit or debit card payments and alternative payments. For many merchants, this already equates to millions of pounds and the cost of payments continues to rise: the latest figures show that the volume of non-cash payments is growing by 10.1% every year, with more than 426 billion global transactions annually1.

APEXX’s founders have deep expertise in the payments market. Peter Keenan (CEO) previously ran Zapp, the VocaLink-backed mobile payments start-up that was sold to a Mastercard earlier this year. He was previously Head of Group propositions at HSBC Bank, and Managing Director at Currys, the UK’s largest electrical retailer, thereby combining banking, retail and payments experience. Rodney Bain (Deputy CEO) was Vice President of Partnerships, at EVO Payments International, the payment arm of Deutsche Bank, Bank of Ireland, CITI, and PKO. He was also part of the early team at Yoyo Wallet. Rob Atkin (CIO and designer of the platform) was founder & CEO at XCORDIS Fintech development agency, as well as holding senior roles at Societe General and NatWest.

APEXX has already won the support of a host of high profile international partners including Alipay, iZettle, Mastercard, NTT DATA, Visa iPay88, Payvision, Credorax, SIX payment services, Paysafe Group, Processing.Com, Transact Europe, CardStream and JetPay. It is also in deep discussion with a number of high profile merchant brands and expects to announce its first customers in the coming weeks. And in March, APEXX beat a host of other fintech start-ups to win the ‘Cross-border payments’ category of the Innovate Finance Pitch360 competition.

Peter Keenan, co-founder and CEO at APEXX Fintech, said, “Navigating the global payments maze is a real headache for merchants and is especially painful for growing e-commerce businesses that are expanding around the world and quickly need multiple acquirers. We’re simplifying the process and, in the same way that price comparison sites have opened up competition in the retail banking space, we believe this will introduce much-needed competition and innovation into the market. Payment providers also benefit from a way to win new business in a market where new customers are often hard to come by.”

APPEX is privately funded and is currently in discussion with a number of private equity partners.

1 – 2016 World Payments Report, Capgemini source


APEXX was founded by acquiring and payment-technology experts with a mission to simplify global commerce through technology.

APEXX is agnostic to which members of the payments industry we work with, so our customers can benefit from the full capabilities of all their services collectively. We do not compete with our own suppliers.

We aspire to always be on the leading edge of new payment technologies and products, so that our merchant partners are always able to accept the ways their customers want to spend.

The APEXX team have an incomparable network of contacts in the payment space internationally, enabling our customers to expand with both ease and the comfort of experienced consulting.