Klarna and ASOS partner to offer UK app customers the option to try first and pay later

Klarna’s Pay later now available to all UK customers who have the ASOS app 

Today, leading European payments provider Klarna has announced a UK partnership with ASOS – one of the world’s leading destinations for fashion loving 20-somethings. The news means that UK customers with the iOS or Android ASOS app can now use Klarna’s ‘Pay later’ solution to pay for their items up to 30 days later – with no interest or fees.

This follows a successful partnership with ASOS in Germany, Austria, Sweden, Finland and Norway.

A significant priority for ASOS is putting customers first and prioritising convenience at every stage of the shopping journey. Klarna’s ‘Pay later’ puts the user experience front and centre – giving customers an additional payment option, and, most significantly the opportunity to try clothes at home and only pay for the things they love.

Commenting on the partnership, Luke Griffiths, Klarna’s UK General Manager said: “We are very excited to be extending our existing partnership with ASOS to the UK. This means that we can bring greater payment choice to ASOS’ customer base, by offering them the ability to order and pay later only for what they want to keep.”

“We are constantly looking for new ways to improve the ASOS experience for our 15.4 million customers around the world,” said Nicola Thompson, Global Trading Director at ASOS. “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 70,000 merchants to offer payment solutions to more than 60 million users in Europe and North America. Klarna has 1,500 employees and is active in 18 countries.

ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world. ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers1 (31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories (31 August 2016: 4.7m in the UK and 7.7m internationally).

1 Defined as having shopped in the last twelve months as at 31 August 2017