Meet the new WorldFirst – Payment experts gets a bold new look

WorldFirst, the international payments experts, today introduces its new brand and corporate identity repositioning the company as the premier payments platform provider for SMEs and online sellers that lets you Do More.

Business capitalises on 5 years of continuous international growth

The new brand identity comes after 5 years of fantastic growth internationally which has seen the company expand its footprint to new regions including opening offices in Amsterdam, Austin-TX, Hong Kong, Singapore building on its existing office in Sydney and London.

As champions of international trade, WorldFirst is a prime example of a British business taking advantage of the opportunities overseas achieving £55m of international sales in 2016.

The new WorldFirst brand: Do More

Collaborating with DesignStudio, the team behind iconic brands including Airbnb, Premier League and Deliveroo, WorldFirst have distilled a compelling brand proposition, Do More, to galvanise and inspire a fast growth team expanding internationally. WorldFirst’s website, online platforms and apps are updated to express the brand’s new identity as the partner of choice for ambitious businesses and individuals.

Commenting on the rebrand, James Hurst, Principal, DesignStudio said: “To thrive today you have to think global. WorldFirst is a key component in educating, enabling and accelerating the opportunity to trade anywhere. To capture and distill this ambition as Do More is a refreshing and optimistic proposition that ensures internal teams have clarity and the brand has an optimistic design expression externally which sets them up for success as they launch a category defining new platform”.

A team from WorldFirst will be showcasing the new brand and World Account product at Money2020, Europe’s largest Fintech convention next week.

WorldFirst gears up to launch of World Account!

WorldFirst’s new look and feel is introduced ahead of the launch of World Account, a revolutionary payments platform offering businesses and online sellers access to international banking functionality without the cost, hassle and upheaval of traditional international banking.

Commenting on the rebrand, Jonathan Quin, Co-founder and CEO at WorldFirst said: “In just over a decade, we’ve grown this business from two of us in a basement flat in Stockwell to an international success story with offices in 6 countries employing over 600 people. We’re very proud of what we have achieved and are now ready to elevate our brand from challenger status to a premier global brand offering the best financial services and products to businesses and online sellers.”