One year of Alipay in Germany: expectations significantly exceeded

  • Over 250 merchants with 1,000 points of sale throughout Germany 
  • Receipts up to €14,000 
  • Large shopping centres, outlets and airports especially frequented by tourists from Asia 
  • Payment with Alipay also possible in Switzerland and Benelux from November alipay

One year after the beginning of the partnership with Alipay, Concardis has successfully implemented the app, which is based on QR codes, at more than 250 merchants with a total of 1,000 points of sale in Germany – including renowned brands such as Wempe, GUCCI, Bottega Veneta, Timberland, The North Face, Napapirjri, Dolce&Gabbana and Promod. Now the two partners are expanding their collaboration. In addition to Germany and Austria, Concardis will now offer Alipay in Switzerland and Benelux.

Following a brief testing phase, all merchants who opted for Alipay and have multiple locations have carried out the territory-wide roll-out. To date, the range of amounts for transactions performed with Alipay is from €10 to €14,000. This shows that the app is used for a wide variety of purchases.

‘From the beginning, we were convinced of the success of Alipay in Germany and Austria. The current figures have exceeded our expectations,’ says Concardis CEO Marcus W. Mosen. ‘In Europe, acceptance of Alipay is becoming more and more important for bricks-and-mortar retailers due to the rising number of tourists from China. The roll-out in Switzerland and Benelux is therefore the natural next step for us.’

Large shopping centres, outlets and airports are particularly common locations for payments made using Alipay. Alipay is an important part of the payment options at these locations, because they are frequented by tourists from Asia who specifically choose shops that accept Alipay as a payment method. The user has the option of letting the app direct it right to the shops that accept the Chinese payment solution. Alipay also functions as a marketing tool. Merchants can publish discount promotions and coupons directly via the Alipay app. Customers then receive a push notification on their smartphone when they are near the shop.

‘Due to the positive response and the growing demand, we will continue to expand our offering of Alipay-enabled POS terminals,’ said Mosen. ‘Among other things, Alipay payments will soon be possible via our mobile POS solution Optipay.’ With Concardis, accepting Alipay can be realised quickly and simply. After concluding the contract, it only takes two to three working days until the Alipay software is provided. Payment by Alipay takes place at the point of sale using a QR code, which eliminates the need for currency conversion.

With more than 800 million users, Alipay is the world’s largest lifestyle and payment platform. Its share of the Chinese online payment market is greater than 50 per cent; in the mobile payment sector this figure grows to 80 per cent.


Concardis is the leading full-service payment provider in German-speaking Europe. Concardis acts as a consultant and point of contact for some 116,000 customers in 118 countries – with more than 470,000 connected terminals. The company ensures seamless processes at the point of sale with its fast and convenient payment processes. With innovative solutions in e-commerce and m-commerce as well as for bricks-and-mortar shops, Concardis helps its customers realise sales across all channels and beyond national borders, thereby allowing them to profit from growing international retail. The payment service provider constantly works to increase added value for merchants and consumers when it comes to payment through the expansion of its services and the integration of complementary products and services. Thanks to its many years of experience, its close bonds to retail and in-depth knowledge of the payment market, Concardis is a sought-after partner and trailblazer for new payment products.