Semafone announces availability of secure telephone payment solution for call centers on Genesys AppFoundry

Semafone leverages industry-leading Genesys Customer Experience Platform to deliver a world-class customer experience solution that simplifies PCI DSS compliance and reduces risk 

Semafone has launched its secure payment solution for contact centers, Cardprotect, on the Genesys AppFoundry,  an online marketplace dedicated to providing customer experience solutions. The AppFoundry allows Genesys customers to discover, research and connect with a broad range of customer experience applications, integrations and services.

Cardprotect from Semafone is a patented payment method which helps customers protect card payments taken over the phone, and achieve compliance with the Payment Card Industry Data Security Standard (PCI DSS). The inclusion of Semafone’s Cardprotect solution on AppFoundry allows Genesys customers to seamlessly integrate the company’s industry-leading secure payment software with their existing telephony system.

Built on the Genesys Customer Experience Platform, Cardprotect is currently available on the AppFoundry at

Semafone’s Cardprotect solution allows callers to input payment card numbers directly into their telephone keypad, which are then obscured using dual tone multi frequency (DTMF) masking technology. This means the contact center agent cannot see or hear the numbers, and can remain in full voice communication with the caller during the entire transaction. Allowing agents to maintain contact significantly improves the quality of customer experience, as they are on-hand the entire time to help with any issues that may arise during the payment process.

The solution then sends the card numbers straight to the payment service provider (PSP), completely bypassing the internal contact center IT system. This reduces data security risks and simplifies the process of becoming PCI DSS compliant.

Working alongside Genesys, Semafone’s solution has already been implemented by enterprise level organizations across a number of industries including telecommunications, travel and insurance, utilities, retail and consumer services.  For one telecommunications giant, Semafone and Genesys helped reduce risk and de-scope their contact center from PCI DSS regulations. Previously, the company was using a “pause resume” solution, which made complete PCI DSS compliance unachievable as agents still had access to the card details during the payment process.

By implementing Semafone’s solution, the company was able to remove customers’ payment card data from the contact center environment, which reduced the time and cost of PCI DSS compliance by 50 per cent. The company’s customers have expressed their appreciation of the simplicity of the solution, and the additional security it provides.
Semafone CEO Tim Critchley said “We are pleased to extend our technology partnership with Genesys to include the AppFoundry. Our solution will enable Genesys customers to become PCI DSS compliant and keep their customer data safe, while also improving the customer experience for telephone payments. Securing payment card data is imperative in this day and age of brand damaging data breaches. A company’s reputation is key to business success and protecting consumer data is central to maintaining a positive brand image.”

“Genesys is founded on a history of collaboration and openness and with the AppFoundry we are launching a global call to action for partners to create world-class applications and solutions to help our customers take their customer experience to the next level,” said Merijn te Booij, Chief Marketing Officer of Genesys. “Companies like Semafone are harnessing the power of the AppFoundry and the Genesys Customer Experience Platform in creative ways to help our customers differentiate through a single marketplace that addresses their unique needs.”

Semafone provides software to contact centers so they can take personal data securely over the telephone. Semafone’s data capture method collects sensitive information such as payment card or bank details and social security numbers directly from the customer’s telephone keypad for processing. This prevents personal data from entering the contact center, which protects against the risk of fraud and the associated reputational damage, ensuring compliance with industry regulations such as PCI DSS.

The company was founded in 2009 and now supports customers in 22 countries on five continents. Semafone’s customer base includes insurance companies such as AXA and Amica, as well as brands across a range of other sectors including AO, The British Heart Foundation, Rogers Communications, Santander, Sky, TalkTalk and parts of the Virgin Group.

BT offers a hosted version of Semafone’s technology – Cloud Contact PCI. Major investors of Semafone include Octopus Investments and BGF (Business Growth Fund).

Semafone has achieved the four leading security and payment accreditations: ISO 27001:2013, PA-DSS certification for Cardprotect its payment solution, PCI DSS Level 1 Service Provider and is a registered Visa Level 1 Merchant Agent.