Viaplay launches direct carrier billing with Fortumo

The video streaming service Viaplay and the mobile payments company Fortumo are today announcing the launch of a direct carrier billing partnership. Users can now purchase access to both Viaplay (€6.99/month) and Viaplay Sport (€9.99/month) by charging the payment to their mobile phone bill or deducting it from their prepaid SIM card balance. The first market where the payment method has been rolled out is Estonia.

“Direct carrier billing complements our existing payment methods – credit card, monthly invoice, PayPal and bank link. As Fortumo is a leading provider in this field with unique expertise, we decided to launch mobile payments in intense co-operation,” said Tanel Taal, CMO at Viaplay.

“Carrier billing offers a fast and safe option for digital content purchases. Users can complete payments in a few seconds without logging into any additional accounts, which leads to higher conversion compared to bank-based payment methods. We are proud to have been selected as a partner by Viaplay and look forward to increasing their revenue through mobile payments,” said Andrea Boetti, VP of Global Business Development at Fortumo.

Viaplay is using Fortumo’s turnkey Hosted Direct Carrier Billing (HDCB) product to give users access to its services. In the back-end, HDCB is directly connected with the most advanced mobile operator APIs used by leading digital merchants such as Google and Spotify. This gives merchants payments capability on par with credit cards in terms of flexibility and technology: for example, the capability of 2-step charging, dynamic pricing and automated refunding.

In addition to Viaplay, Fortumo provides its direct carrier billing platform to Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft and thousands of other digital content providers. Fortumo’s platform can be used to collect payments from subscribers of more than 350 mobile operators through one integration. Earlier this week, Fortumo announced a partnership with Asia’s leading video streaming service iflix.

Viaplay is the leading streaming service in the Baltic region. Subscribers enjoy the latest international TV series and blockbuster films, as well as kids’ content. Viaplay is also home to the best live sports action including UEFA Champions League and English Premier League football and Formula 1. Viaplay is available through smartphone, tablet apps (Android or iOS) and Viaplay website. For more information, please visit

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo’s payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit