You can’t (afford to) ignore the mobile retail revolution, says Klarna co-founder
"The increasing preference for digital shopping over the traditional in-store experience means we are spending £9.7 billion a year through mobile payments. By 2024, this number will grow to more than £50 billion," says Niklas Adalberth, co-founder of Klarna. He stresses these sort of figures mean retailers can't afford to ignore the rise of mobile payments.