Square files for an IPO, but questions over Dorsey persist
Square has filed for an initial public offering, further intensifying questions about whether its CEO will be able to run two multi-billion-dollar companies during such a sensitive period.
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Square has filed for an initial public offering, further intensifying questions about whether its CEO will be able to run two multi-billion-dollar companies during such a sensitive period.
Twitter has officially unveiled co-founder Jack Dorsey as the social network's permanent chief executive, meaning the 38-year-old is now running both Twitter and payment processor Square.
Best Buy, Adidas, Shopify and PacSun are just a handful of retailers starting to use Twitter's ‘Buy Now’ button to sell products, digital goods or services directly within a Tweet.
It's been quite a week for Twitter's FinTech ambitions. First the social network used Stripe's Relay API that allowed it to offer buying capabilities within its own app, and now it has expanded its focus on another form of money transfer - digital donations.
Stripe has released Relay, a new tool that allows third parties such as Twitter and ShopStyle to offer buying capabilities within their own apps.
Twitter has entered into a partnership with Shopify to offer its Buy button to a much bigger consumer base, according to reports.
Twitter users can now buy ‘Katy Perry’s Mad Potion’, the singer's new perfume, directly through her pop-up shop Twitter account, @katyperrypopup.
The last year has witnessed the rise of the buy button. Social media sites and search engines have attempted to hold on to traffic and increase ad revenue by allowing consumers to buy products directly from ads.
Twitter is aiming to launch its new Buy button officially in the first quarter of 2015 after trialling the payment method last month.
Amazon has a new hashtag feature with Twitter which lets customers add items to their Amazon Wish List without leaving the social network.