Dear Subscriber,

In this issue of the PaymentEye e-newsletter we take a look at Klarna’s latest whitepaper on emotional e-commerce and analyse the differentiating factors that impact consumer decisions.

And in other news, Ed Molyneux, Co-founder and CEO of FreeAgent debates whether better serving customers is in banks’ interest.

We hope you enjoy the issue.

Alara Basul, Reporter, PaymentEye

Klarna’s whitepaper, Emotional eCommerce, analyses the differentiating factors that impact consumer decisions, from social and digital influences to emotional drivers such as risk and trust.

Ed Molyneux, Co-founder and CEO of FreeAgent debates why better serving customers is in the banks’ interest.