At six o’clock on the evening of Thursday 14 June, Russia and Saudi Arabia will play the first match in the 2018 FIFA World Cup. Over four weeks, thirty-two national teams will battle it out in front of an expected audience of more than three billion for the most coveted trophy in football.
But the World Cup isn’t just the world’s most exciting sporting event. It’s also a massive business opportunity. During the tournament, excited fans watch more TV, spend more time online, see more advertising and are more inclined to spend. That’s why we have put together this special report on e-commerce and business conditions for participating countries.
In it, you’ll find details on local market conditions and payment preferences for the biggest e-commerce markets among the World Cup participants. We hope you find this report useful.
