
For many of today’s European e-commerce businesses, payments are perceived as a commodity. Forward thinking businesses are switching on to the potential of cross-border payments to drive competitive advantage, looking beyond transaction processing at how they can differentiate, add value and enhance their service proposition.
Cross-border payments are therefore changing the role of the Payment Service Provider (PSP). Today’s international merchants use PSPs as partners, leveraging their capabilities and experience to shape new pan-European B2C and B2B commerce services.
In this paper, we reveal how new payment technology and evolving PSP relationships can be used to deliver five powerful payment strategies that will ensure cross-border success for business growth.
We will reveal how merchants can extend the payment value chain with a new generation of full-service international payment solutions and services capable of driving critical market expansion, and show how redefining cross-border service models and strategy can help futureproof business in line with evolving consumer expectations
and habits.